COFFIN MEW: EMBEDDING COMMERCIALITY INTO THE CULTURE

Background

For Coffin Mew, a medium-sized, ambitious law firm based on the South Coast, the issue of commerciality has become increasingly prominent following feedback from its clients.

Solution

Working with the Commerciality Hub’s framework analysing ‘7 habits of commerciality’, Coffin Mew’s staff have been coached on “Scoping, service delivery and pricing techniques” and “How to better understand clients’ business objectives”.

Outcome

Coffin Mew have delivered increasingly commercial pitches and advice and are winning more work.

Read the full case study here.

 

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