Do you really understand what your clients and prospects think of you? Do you know what added value and commercial advice means to them?
We can help you with this insight. We offer:
- Access to Meridian West’s proprietary research based on thousands of interviews with buyers of professional advice
- Focus groups and round tables
- In-depth interviews
- Quantitative telephone interviews
- On-line research
- Desk research
- Employee research
We have provided research and client insight to Merrill Lynch, Coutts & Co., Allen & Over, EY, BDO, GVA, BNP Paribas Real Estate.
Our interviewing team are highly experienced, providing an engaging experience for respondents and deep insight for you.
Case study – Designing and managing a client feedback portal for a global accountancy firm
Our team partnered with a leading accountancy firm to design a bespoke client feedback portal which enables the firm to access real-time information about the health of their client relationships.
As a result of more closely monitoring and acting on client feedback, the firm’s scores for client service and likelihood to recommend have increased year-on-year. Using client feedback we identified the firm’s strongest advocates whose testimonials are used for business development purposes.